Book Title: Advertising Impact and Controlling in Content Marketing
Book Subtitle: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Authors: Thomas Hörner
DOI: https://doi.org/10.1007/978-3-658-40551-9
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023
Softcover ISBN: 978-3-658-40550-2Published: 10 February 2023
eBook ISBN: 978-3-658-40551-9Published: 09 February 2023
Edition Number: 1
Number of Pages: X, 255
Number of Illustrations: 9 b/w illustrations