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Product details
- ISBN-10: 1405119969, 9781405119955
- ISBN-13: 9781405119962, 9781405119955
- Author: Chris Bilton
- Language: English
Product description
This book explores the relationship between the management of creativity and creative approaches to management.
- Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
- Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
- Draws on the practical experience of individuals working in the creative industries.
- Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.