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###-Book Description Begin-###
by William M. Pride (Author), O. C. Ferrell (Author)
Students save money by purchasing this bundle which includes Pride/Ferrell's Marketing 2018 loose-leaf companion and Marketing MindTap. MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform you into a critical thinker. You "learn by doing," by reading and interacting with the content through various media and activities. Access to this product is valid for 6 months of usage.
Loose Leaf: 686 pages
Publisher: Cξηgαge Learning; 19 edition (January 12, 2017)
Language: English
ISBN-10: 1337537551
ISBN-13: 978-1337537551
