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###-Book Description Begin-###
by Paige Baltzan Instructor (Author), Amy Phillips Professor (Author)
Business Driven Initiatives first; Technology second
Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.
Paperback: 512 pages
Publisher: McGraw-Hill Education; 5 edition (March 26, 2015)
Language: English
ISBN-10: 0073402982
ISBN-13: 978-0073402987
