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###-Book Description Begin-###
by Prof Jim Blythe (Author), Dr Jane Martin (Author)
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new ‘thinking ethically’ feature which is designed to make students think about this vital area of marketing.
Paperback: 384 pages
Publisher: Pearson Education; 7 edition (16 April 2019)
Language: English
ISBN-10: 1292244100
ISBN-13: 978-1292244105
