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Author/s: Michael Czinkota-HCP / Georgetown University, Ilkka Ronkainen / Georgetown University, Catherine Sutton-Brady / The University of Sydney, Nicole Stegemann / University of Western Sydne
New to Edition
Available only on the MindTap platform, International Marketing, 4e is one of the first fully digital products on the market. MindTap includes 'Animated Overviews' - one per part - providing students with a video introduction that outlines the learning objectives and content to be covered; 'Panoramas', real-life scenarios that open each chapter prompting students to understand the practical context of the chapter; and revision quizzing, in addition to all of the chapter/text narrative
Polling questions with 'Panoramas', to encourage student discussion
Search Me! Marketing, an online research library customised to this subject, and with included activities
New and updated case studies, in chapters and parts
2019 Cengage Learning Australia
ISBN 9780170414036
Edition 4
AU / NZ
Published: 25/09/2018 by
