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by William M. Pride (Author), Robert J. Hughes (Author), Jack R. Kapoor (Author)
Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, comprehensive survey of business addresses forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as the impact of social media on business, the economic recovery and remaining economic problems, international business, green and socially responsible business, and sustainability.
Series: MindTap Course List
Paperback: 560 pages
Publisher: Cengage Learning; 5 edition (January 11, 2016)
Language: English
ISBN-10: 1305511069
ISBN-13: 978-1305511064
