Book Title: Digital Marketing in the Automotive Electronics Industry
Book Subtitle: Redefining Customer Experience through Digital Customer Engagement
Editors: Uli Schneider, Jürgen Hoika
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-031-30720-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-30719-5Published: 10 June 2023
eBook ISBN: 978-3-031-30720-1Published: 08 June 2023
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: IX, 251
Number of Illustrations: 53 b/w illustrations, 15 illustrations in colour
