CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.
Any good customer experience is driven by a combination of three critical elements:
This book pulls together 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.
