[FOX-Ebook]Marketing to Millennials For Dummies

Market effectively to the millennial mindset

Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.

Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the ‘sharing economy,’ and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.

• Identify key millennial characteristics and behaviors
• Grasp and adapt to millennial economic realities
• Reach your target audience with integrated strategies
• Build deep, lasting connections with millennials

Get ready to crack the code —millennials are a mystery no more!

Table of Contents

Part 1: Getting Started with Marketing to Millennials
Chapter 1: Getting to Know Millennials
Chapter 2: Creating a Modern View of Millennials
Chapter 3: Creating Your Target Audience

Part 2: Creating Your Millennial Marketing Strategy
Chapter 4: Using Data to Build a Strategy
Chapter 5: Connecting with Millennials on Traditional Media
Chapter 6: Engaging with Millennials on New Media
Chapter 7: Communicating with Millennials Using Twitter and Video
Chapter 8: Using Native Mobile Social Media
Chapter 9: Creating a Multichannel Media Strategy
Chapter 10: Creating a Mobile Strategy Tailored to Millennials
Chapter 11: Conducting a Millennial Marketing Strategy Audit

Part 3: Analyzing Millennial-Specific Engagement Opportunities
Chapter 12: Utilizing the Share Economy
Chapter 13: Leveraging the Desire for Experience
Chapter 14: Mastering the Market of Demand
Chapter 15: Adjusting Strategies for Millennial Consumption Habits
Chapter 16: Cause Marketing with Millennials in Mind

Part 4: The Part of Tens
Chapter 17: Ten Successful Marketing Campaigns That Won Over Millennials
Chapter 18: Ten Mistakes Marketers Make When Marketing to Millennials
Chapter 19: Ten Quick Tips to Keep Top of Mind