Book Title: International Strategic Management of Brands and Online Firms
Book Subtitle: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Authors: Carolina Sinning
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-38050-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Softcover ISBN: 978-3-658-38049-6Published: 02 July 2022
eBook ISBN: 978-3-658-38050-2Published: 01 July 2022
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XX, 226
Number of Illustrations: 39 b/w illustrations
