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Product details
- ISBN-10: 0230241859
- ISBN-13: 9780230241855
- Author:
- Language: English
Product description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.