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Product details
- ISBN-10: 1111525196
- ISBN-13: 9781111525194
- Author:
- Language: English
Product description
Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors’ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the “”business model”” concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies–both domestic and international–so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
