Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email.
The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds.
1. Why Email?
2. Planning an Email Campaign
3. Design for the Inbox
4. Coding Your Emails
5. Understanding Permission
6. Selling Email to Your Clients
