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###-Book Description Begin-###
by Anatoly Zhuplev (Author), Matthew Stefl (Author), Andrew Rohm (Author)
As nations and regions worldwide enter a period of political-economic uncertainty and undergo changing strategic paradigms, the US market remains an attractive destination for individuals and business entities with a global entrepreneurial mindset. Numerous books and sources designated to starting and doing business in America have their target audiences and constraints often making them less attractive for aspiring foreign-based entrepreneurs or a small/medium size enterprises (SMEs) setting their sights on the USA. A sheer volume and narrow subject differentiation of a textbook may be appropriate for college students or professionals specialized in their respective academic fields or functional areas such as accounting or corporate governance, However entrepreneurs and SMEs in their start up endeavors are in need of relatively short and practical guidance covering subject-related essentials and providing a knowledge platform for their next steps in the process. While the large corporate segment is reasonably well covered in academic and practitioner publications in the field of international business, SMEs in the US and abroad, with some regional variations, often continue to languish on the sidelines of international business arena.
Paperback: 180 pages
Publisher: Business Expert Press (May 4, 2018)
Language: English
ISBN-10: 1947098209
ISBN-13: 978-1947098206
