-------如果这里没有任何信息,不是真没有,是我们懒!请复制书名上amazon搜索书籍信息。-------
Product details
- ISBN-10: 1137375353
- ISBN-13: 9781137375353
- Author:
- Language: English
Product description
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates.