- ISBN-10: 0313380740
- ISBN-13: 9780313380747
- Author:
- Language: English
Most businesspeople
have heard of the growing importance of knowledge workers, information
technology, innovation, networks, reputation, and performance
management. Like no other guidebook, Intangible Capital shows how
each of these trends fit into an overall discipline of intangibles
management. The book takes the ten basic building blocks of traditional,
industrial-era businesses and defines their knowledge-era
equivalents–intangibles as the new raw material, intellectual capital
(IC) as the new production line, IC assessment as the new balance sheet,
and networks as the new organizational chart.
This approach provides a
clear road map for managers adapting to the realities of business today,
one that helps translate the new world of the knowledge-based economy
into understandable terms and ready-to-implement ideas.
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