Book Title: Consumer Behavior in Practice
Book Subtitle: Strategic Insights for the Modern Marketer
Authors: Eugene Y. Chan
DOI: https://doi.org/10.1007/978-3-031-50947-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Softcover ISBN: 978-3-031-50949-0Published: 03 April 2024
eBook ISBN: 978-3-031-50947-6Published: 22 February 2024
Edition Number: 1
Number of Pages: XXI, 267
Number of Illustrations: 1 b/w illustrations