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by Clifford G. Christians (Author), Mark Fackler (Author), Kathy Brittain Richardson (Author), Peggy Kreshel (Author)
Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment.
Paperback: 422 pages
Publisher: Routledge; 10 edition (September 11, 2016)
Language: English
ISBN-10: 9780205897742
ISBN-13: 978-0205897742
