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###-Book Description Begin-###
by Luke M. Froeb (Author), Brian T. McCann (Author), Michael R. Ward (Author), Mike Shor (Author)
List Price: $274.95
Hardcover: 352 pages
Publisher: South-Western College Pub; 4 edition (January 1, 2015)
Language: English
ISBN-10: 1305259335
ISBN-13: 978-1305259331
Teach today’s MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition’s succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers.
