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Selling and Sales Management 8/e is an essential resource for all marketing and management students and practitioners, in particular those with specific interests in the world of sales.
- The text is split into five logical parts:
- Sales Perspective
- Sales Technique
- Sales Environment
- Sales Management
- Sales Control
- This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales
- Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.
