Book Title: Account Management Strategies in B2B Sales
Book Subtitle: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Authors: Hans-Peter Neeb
DOI: https://doi.org/10.1007/978-3-658-40450-5
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023
Softcover ISBN: 978-3-658-40449-9Published: 10 January 2023
eBook ISBN: 978-3-658-40450-5Published: 09 January 2023
Edition Number: 1
Number of Pages: XV, 139
Number of Illustrations: 18 b/w illustrations, 79 illustrations in colour
