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###-Book Description Begin-###
by Ilanah Simon Fhima (Author)
The only comparison of EU and US protection against trade mark dilution, this book provides a complete overview of the dilution action, enabling practitioners to better protect trade marks against dilution or to combat dilution claims. Through clear and practical tests for the different types of dilution, this book demonstrates how to prove that a mark is famous, how to prove blurring, tarnishing and unfair advantage and how to prove lack of due cause. It gives clear guidance on the meaning of association and the role of similarity of goods, as well as the US dilution defenses, the level of proof required and the \'actual versus likely\' dilution question.
Hardcover: 296 pages
Publisher: Oxford University Press; 1 edition (January 13, 2012)
Language: English
ISBN-10: 0199563209
ISBN-13: 978-0199563203
