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###-Book Description Begin-###
15th Edition
By David L. Mothersbaugh, Susan Bardi Kleiser, Delbert I. Hawkins
© 2024 | Published: January 20, 2023
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…