Book Title: Strategic Islamic Marketing
Book Subtitle: A Roadmap for Engaging Muslim Consumers
Editors: Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo-Paul Dana
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-030-98160-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-98159-4Published: 29 June 2022
eBook ISBN: 978-3-030-98160-0Published: 28 June 2022
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: VI, 280
Number of Illustrations: 27 b/w illustrations
