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###-Book Description Begin-###
by Isobel Doole (Author), Robin Lowe (Author), Alexandra Kenyon (Author)
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
Paperback: 480 pages
Publisher: Cengage Learning EMEA; 7th Revised edition edition (29 Jan. 2016)
Language: English
ISBN-10: 1473723701
ISBN-13: 978-1473723702