Book Title: Neuro-Advertising
Book Subtitle: Brain-friendly advertising for more success in your market
Authors: Elke Schwarz
DOI: https://doi.org/10.1007/978-3-658-38633-7
Publisher: Springer Wiesbaden
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Hardcover ISBN: 978-3-658-38632-0Published: 14 December 2022
Softcover ISBN: 978-3-658-38635-1Due: 14 December 2023
eBook ISBN: 978-3-658-38633-7Published: 13 December 2022
Edition Number: 1
Number of Pages: XIV, 185
Number of Illustrations: 6 b/w illustrations, 20 illustrations in colour