Book Title: Digital Marketing Strategies for Value Co-creation
Book Subtitle: Models and Approaches for Online Brand Communities
Authors: Wilson Ozuem, Michelle Willis
DOI: https://doi.org/10.1007/978-3-030-94444-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-94443-8Published: 22 March 2022
Softcover ISBN: 978-3-030-94446-9Due: 22 March 2023
eBook ISBN: 978-3-030-94444-5Published: 21 March 2022
Edition Number: 1
Number of Pages: XVII, 248
Number of Illustrations: 10 b/w illustrations
