Elevate your product and product management process with gamification strategies, frameworks, and best practices from successful examples and expert interviews to create remarkable products
Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!
In this book, you’ll start by understanding about gamification, its key concepts, and how Product Managers can leverage it to drive user engagement in non-game scenarios. Progressively, you’ll learn different Gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful Gamification strategy tailored for a business case. You’ll now implement and test the designed strategy prototype with the users for feedback. Additionally, you’ll discover how to sell your strategy to stakeholders to get full buy-in from the top down, and how to gamify your product development process in order to drive innovation, engagement, and motivation.
By the time you finish reading, you’ll be primed to harness the power of gamification, taking your product and processes to the next level. You will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Calling all product masterminds!
If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you.
So, are you ready to level up your products and unleash their full potential through gamification? All the gamification strategies and frameworks discussed in this book can be practically applied across different domain areas with ease.
