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by Gianpiero Vincenzo (Author)
Consumerism has established itself as a dominant lifestyle, but the reasons behind this are often unclear. This study revisits a large amount of diverse research, and argues that consumerism is a powerful ritual machine that can make up for the modern lack of values with new symbols and rituals. Consumerism made its claim between the end of the 19th and the beginning of the 20th century, when the traditional symbolic world had ended and a new one had not yet emerged. Slowly but progressively, consumerism begun to develop new symbolic forms and new social rituals, becoming the basis for new mimetic behaviours. As nationalism has progressively declined, consumerism has permeated the entire social fabric.
Hardcover: 190 pages
Publisher: Cambridge Scholars Publishing; 1 edition (July 1, 2018)
Language: English
ISBN-10: 1527510905
ISBN-13: 978-1527510906