Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button.
In this book you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count!
Only outstanding articles have made it into the book, according to Smashing Magazine’s high-quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they’re writing about.Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button.
In this book you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count!
Only outstanding articles have made it into the book, according to Smashing Magazine’s high-quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they’re writing about.
Chapter 1: Getting Started With E-Commerce
Chapter 2: 5 Universal Principles For Successful E-Commerce-Sites
Chapter 3: 12 Tips for Designing an Excellent Checkout Process
Chapter 4: How to Engage Customers in Your E-Commerce Website
Chapter 5: Principles of Effective Search in E-Commerce Design
Chapter 6: 15 Common Mistakes in E-Commerce Design (Part I)
Chapter 7: 15 Common Mistakes in E-Commerce Design (Part II)
Chapter 8: E-Commerce: Fundamentals of a Successful Re-Design
Chapter 9: Improve Your E-Commerce Design With Brilliant Product Photos
Chapter 10: How To Use Photos To Sell More Online (Part I)
Chapter 11: How To Use Photos To Sell More Online (Part II)
Chapter 12: How To Use Photos To Sell More Online (Part III)
Chapter 13: Design To Sell: 8 Useful Tips To Help Your Website Convert
Chapter 14: 7 More Useful Tips To Help Your Site Convert
Chapter 15: Optimizing Conversion Rates: Less Effort, More Customers
Chapter 16: Optimizing Conversion Rates: It’s All About Usability
Chapter 17: Use Conversions To Generate More Conversions
Chapter 18: The Ultimate Guide To A/B Testing
Chapter 19: Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
