###-Book Description Begin-###
A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this "gold-standard" book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.
Series: MindTap Course List
Hardcover: 592 pages
Publisher: Cengage Learning; 14 edition (January 1, 2015)
Language: English
ISBN-10: 1305104943
ISBN-13: 978-1305104945
