Book Title: Green Branding
Book Subtitle: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Authors: Oliver Errichiello, Arnd Zschiesche
DOI: https://doi.org/10.1007/978-3-658-36060-3
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
Softcover ISBN: 978-3-658-36059-7Published: 15 March 2022
eBook ISBN: 978-3-658-36060-3Published: 28 January 2022
Edition Number: 1
Number of Pages: XVII, 147
Number of Illustrations: 16 b/w illustrations