- ISBN-10: 1138435120
- ISBN-13: 9781138435124
- Author: Eric Lesser
- Language: English
The book teaches how organizations can empower both traditional and on-line communities and make them a cornerstone of a general knowledge management strategy. Readers will learn how communities can help unify an organization and its external stakeholders, such as customers and suppliers, and how they can critically support an e-commerce strategy. Knowledge and Communities will help readers understand a primary vehicle for building an organization’s social capital and competitive advantage.