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###-Book Description Begin-###
by Naresh K. Malhotra (Author)
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Hardcover: 672 pages
Publisher: Pearson; 4 edition (13 July 2011)
Language: English
ISBN-10: 0132544482
ISBN-13: 978-0132544481