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by William G Nickels (Author), James McHugh (Author), Susan McHugh (Author)
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
Hardcover: 736 pages
Publisher: McGraw-Hill Education; 12 edition (February 1, 2018)
Language: English
ISBN-10: 1259929434
ISBN-13: 978-1259929434