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###-Book Description Begin-###
17th Edition
126607709X · 9781266077098
By Michael F. Weigold, William F. Arens
© 2024 | Published: February 16, 2023
The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertis…