-------如果这里没有任何信息,不是真没有,是我们懒!请复制书名上amazon搜索书籍信息。-------
###-Book Description Begin-###
by Rajagopal (Author)
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Paperback: 198 pages
Publisher: Business Expert Press (February 25, 2018)
Language: English
ISBN-10: 1947441140
ISBN-13: 978-1947441149