[FOX-Ebook]Influencer Marketing For Dummies

The easy way to get ‘in’ with influencer marketing

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of ‘everyday consumers’ that can have a large impact. In Influencer Marketing For Dummies, you’ll find out how to market to those who rock social media—and, subsequently, grow your brand.

Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you’ll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy

• Find influencers: it’s not just a numbers game or a ‘who’s who’ of social media
• Engage with influencers once you’ve found them
• Recognize the best practices of influencer marketing and outreach

If you’re a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don’t want to be without.

Table of Contents

Part I: Getting Started with Influencer Marketing
Chapter 1: Influencer Marketing 101
Chapter 2: Digging Deeper into Influencer Marketing

Part II: Identifying Influencers
Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line
Chapter 4: The New Rules of Engagement
Chapter 5: Outsourcing Influencer Marketing

Part III: The Main Platforms for Influencer Marketing
Chapter 6: Blog Influencers
Chapter 7: Instagram Influencers
Chapter 8: Twitter Influencers
Chapter 9: Facebook Influencers
Chapter 10: Pinterest Influencers
Chapter 11: Video Influencers

Part IV: Measuring Your Success
Chapter 12: Meeting Metrics
Chapter 13: Integrating Influencer Marketing with Your Sales Funnel
Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing
Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns

Part V: Creating Stellar Influencer Marketing Campaigns
Chapter 16: The Six Secrets to Influencer Marketing Success
Chapter 17: Putting It All Together
Chapter 18: Five Pros Doing It Right

Part VI: The Part of Tens
Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail
Chapter 20: Ten Online Resources for Influencer Marketing Information