Book Title: Marketing Communications and Brand Development in Emerging Markets Volume II
Book Subtitle: Insights for a Changing World
Editors: Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel
Series Title: Palgrave Studies of Marketing in Emerging Economies
DOI: https://doi.org/10.1007/978-3-030-95581-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-95580-9Published: 25 May 2022
Softcover ISBN: 978-3-030-95583-0Due: 25 May 2023
eBook ISBN: 978-3-030-95581-6Published: 24 May 2022
Series ISSN: 2730-5554
Series E-ISSN: 2730-5562
Edition Number: 1
Number of Pages: XIX, 312
Number of Illustrations: 30 b/w illustrations
