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by Dora Simões (Author, Editor), Belem Barbosa (Editor), Sandra Filipe (Editor)
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services.
Hardcover: 304 pages
Publisher: IGI Global; 1 edition (July 20, 2018)
Language: English
ISBN-10: 1522557636
ISBN-13: 978-1522557630