Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.
Chapter 1. The Digital Divide
Chapter 2. Setting Your Digital Direction
Chapter 3. Adopting Digital Culture
Chapter 4. Digital Teams: Agents of Change
Chapter 5. Digital Demands a DiDifferent Way of Working
Chapter 6. Grassroots Change
