Book Title: Globally-Minded Marketing
Book Subtitle: A Cultural Approach to Building Iconic Brands
Authors: Carlos J. Torelli, Maria A. Rodas
DOI: https://doi.org/10.1007/978-3-031-50812-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Softcover ISBN: 978-3-031-50811-0Published: 28 January 2024
eBook ISBN: 978-3-031-50812-7Published: 27 January 2024
Edition Number: 1
Number of Pages: XVII, 199
Number of Illustrations: 17 b/w illustrations, 8 illustrations in colour