- ISBN-10: 879337979X
- ISBN-13: 9788793379794
- Author:
- Language: English
Through state-of-the-art CSR research, theories and models, the platform for sustainable business and CSR is presented in this book. Each chapter is supplemented with practical case examples explaining the way in which companies and their managers have integrated sustainable business strategy across their organization’s functions. As is evident both in theory and practice, the success of CSR integration is highly affected by industrial context, as the unique characteristics of the industry have an impact on the key sustainability challenges and business opportunities of the company. The book reveals how CSR can be implemented across private and public organizations as well as small and medium sized entities (SMEs).
Theoretical and empirical topics discussed in the book include:
Defining sustainable business and CSR
CSR strategy integration
Stakeholder management
Sustainable innovation, management and production
Change management & change leadership
Green business model innovation
Responsible HRM and administration
Cradle-to-cradle
Green procurement
Corporate social innovation
Sustainable Communication and – Sales
Business-NGO partnerships