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###-Book Description Begin-###
By Paul A Argenti
ISBN10: 126433026X
ISBN13: 9781264330263
Copyright: 2023
1 The Changing Environment for Business
2 Communicating Strategically
3 An Overview of the Corporate Communication Function
4 Corporate Brand and Reputation
5 Corporate Responsibility
6 Media Relations
7 Internal Communications
8 Investor Relations
9 Government Relations
10 Crisis Communication