- ISBN-10: 097478138X
- ISBN-13: 9780974781389
- Author:
- Language: English
Customer Reviews
(5 of 5 stars) By Midwest Book Review
“A superb resource and primer for conducting an analysis.” (November 8, 2004)
“Business Case Analysis: Examples, Concepts & Technique” is a superb resource and primer for conducting an analysis to help one promote the need for one’s office to get its fair share of funding, and communicate effectively just what resources are most needed and how. Hands-on practical examples of economic and management science techniques help illustrate the basic theory in clear terms. Specific topics covered include inventory theory and location analysis, business process reengineering, statistical confidence intervals, forecasting techniques, network analysis such as the traveling salesman problem and PERT, and much more. Some simple algebra and probability theory is involved; the step-by-step details and highlighted problem-solving charts make Business Case Analysis a superb guideline for readers of all backgrounds to quickly get acquainted with the theories.” (This review refers to an earlier edition.)
(5 of 5 stars) By J. Scott Shipman
“Valuable” (January 18, 2012)
“James W. Brannock’s ‘Business Case Analysis’ is an excellent primer on the topic. One could have little or no familiarity with the topic and use this book as a competent starting point. Brannock traces the history of business analysis and provides real-world examples. Brannock says in the Preface that “this is the book I looked for everywhere” early in his career—through this book, you need look no further. Excellent and highly recommended.”
(This review refers to an earlier edition.)
(5 of 5 stars) By Aaron Cavanaugh
“Should be added to any MBA library” (September 6, 2010)
“This is a great book and should be added to any MBA student library. I am finding it especially helpful in the middle of my program. Brannock goes into detail about some older managment studies that I had not been aware of previously. He describes them succinctly and with good detail. The 8 day BCA case in Ch. 1 is very helpful and I can see going back to this book as a resource in the future.” (This review refers to an earlier edition.)