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Product details
- ISBN-10: 812034636X
- ISBN-13: 9788120346369
- Author:
- Language: English
Product description
The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and clear manner. Divided into four parts, the book discusses the Fundamentals of Product Management, Process of the New Product Development, Concepts of Branding and Brand Management, and Live Cases on Product Development and Brand Management. The book is primarily intended for the students of MBA, MMS, ME/M.Tech (industrial Management). It would also be useful for the professional managers as well.