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###-Book Description Begin-###
by Alan S. Gutterman (Author)
This book provides an extensive introduction to research on growth-oriented entrepreneurship,
A number of different methods have been used to describe growth-oriented entrepreneurship; however, there is a consensus that there is a particularly desirable form of entrepreneurship that seeks to create and scale up businesses that will drive productivity growth, create new employment, increase innovation, promote business internationalization and achieve sustainable economic growth. Innovation is a condition of growth-oriented entrepreneurship that includes both the development and commercialization of new products and services and the development and implementation of new or improved processes that enhance productivity or reduce costs associated with manufacturing or distributing existing products. Innovation involves firms pursuing distinctive business strategies and doing new things in new ways to increase productivity, product development, sales and profitability, including finding and developing new ways of identifying the needs of new and existing customers and making and marketing products that satisfy those needs.
Paperback: 150 pages
Publisher: Business Expert Press (August 30, 2018)
Language: English
ISBN-10: 1948976595
ISBN-13: 978-1948976596
