Leverage Google Analytics to make data-driven decisions to shape your marketing strategy
Key Features
Description
This book will help you learn everything that you need to know about Google Analytics. We will start by setting up the account and updating the settings. Then, we will go through the main reports in Google Analytics will dive deep into the analysis. We will then analyze the users, their behavior, and their sources. This analysis will improve your business and website results. We will also go through the fundamentals of relating Google Analytics data to your marketing strategy. We will explore live examples of analysis with real Ecommerce data and learn approaches to analyze our data. At the end of the book, we will go through the Conversions section in Google Analytics. By the end of the book, you will be able to make informative decisions based on data related to your website visitors.
What will you learn
Who this book is for
This book is designed for business owners and webmasters who want to use Google Analytics to make better decisions and improve their sales.
Table of Contents
1. Google Analytics Step-by-step setup.
2. Google Analytics reports explained.
3. 7P’s of Marketing and Google Analytics.
4. Your audience – your business.
5. The heartbeat of the Google Analytics: Acquisition & Behavior Reports.
6. Conversions. The final goal.
About the Author
Grigor Yovov is a certified Google Ads and Google Analytics expert and a bachelor in Marketing.
He has over 20,000 students from 153 countries in the world’s biggest learning platform Udemy, where he creates courses related to Google Ads, Google Analytics and Business Development.
In 2011 he founded his own digital marketing agency called Business Trend serving clients all around the world.
Your Blog links:
http://howtoads.com/
Your LinkedIn Profile:
linkedin.com/in/grigor-yovov-digital-marketer
